Enjoei
[en]
Enjoei, born from the laid-back language of the internet, underwent a transformation to reclaim authenticity and contemporaneity. The logo was redesigned, exclusive assets were created, and options for expressions were expanded, all in line with the brand's purpose. Utilizing the Creative Programming Platform, they redefined the craft experience in the digital environment, generating unique forms and patterns. The distinctive typography gives voice to the brand, adapting language according to moments, revolutionizing the virtual interaction between brand and consumer. This flexible and bold approach aligns with the brand's purpose to redefine the new and challenge the fashion cycle.
Enjoei, born from the laid-back language of the internet, underwent a transformation to reclaim authenticity and contemporaneity. The logo was redesigned, exclusive assets were created, and options for expressions were expanded, all in line with the brand's purpose. Utilizing the Creative Programming Platform, they redefined the craft experience in the digital environment, generating unique forms and patterns. The distinctive typography gives voice to the brand, adapting language according to moments, revolutionizing the virtual interaction between brand and consumer. This flexible and bold approach aligns with the brand's purpose to redefine the new and challenge the fashion cycle.
In this project, I collaborated on developing languages for cases and awards such as Cannes and BDA, creating layouts for storyboards and presentations.
Credit list: Dandara Almeida (Creative Direction), Bibz Cruz (Business), Karla Ribeiro (Business), Luisa Scofano (Business), Mari Soccodato (Business), Ulli Ferrari (Business), Anna Carla Abreu (Strategy), Carolina Polli (Strategy), Letizia Trannin (Strategy), Paula Marchiori (Strategy), Sarah Stutzs (Strategy), Arthur Figueiredo (Design), Eduardo França (Design), Gustavo André (Design), Mauricio Filho (Design), Elen Campos (Verbal), Vallécia Carvalho (Verbal), Camilla Mattos (Case Design), Gilson Xavier (Case Design).
Company: Tátil Design
[pt]
Enjoei, nascido na linguagem descontraída da internet, passou por uma transformação para resgatar autenticidade e contemporaneidade. O logotipo foi redesenhado, assets exclusivos foram criados, e as opções de expressões foram ampliadas, alinhadas com o propósito da marca. A utilização da Plataforma de Programação Criativa redefiniu a experiência do craft no ambiente digital, gerando formas e padrões exclusivos. A tipografia única dá voz à marca, adaptando a linguagem conforme os momentos, revolucionando a interação virtual entre marca e consumidor. Essa abordagem flexível e ousada está alinhada ao propósito da marca de redefinir o novo e transgredir o ciclo da moda.