Amáz
[en]
Two towers, countless details that make them stand out in the landscape. Majestic and sophisticated, the Amáz project sought inspiration from the organic forms of Brazil's largest biome. All to bring charm to the contours of the Amazon to the most prestigious part of Champagnat. A development that will offset 100% of the carbon produced in its construction through a project promoting the conservation of Brazil's largest biome.
Two towers, countless details that make them stand out in the landscape. Majestic and sophisticated, the Amáz project sought inspiration from the organic forms of Brazil's largest biome. All to bring charm to the contours of the Amazon to the most prestigious part of Champagnat. A development that will offset 100% of the carbon produced in its construction through a project promoting the conservation of Brazil's largest biome.
We have crafted an identity where organic elements inspire the creation of forms that evoke nature in its various shapes, unfolding into a key visual system for launch and campaign.
Credit list: Verônica Peters (Brand Strategy), Gilmar Leal (Brand Strategy), Ale Tauchmann (Creative Direction), Guilherme Glir (Tone of voice), Fernanda Daldon (Tone of voice), Gilson Xavier (Designer), Gustavo Gnatta (Designer), Lucas Ravachi (Designer Assistant),
Carol Pajuaba (Production), Rochelly Renosto (Production), Giovanna Dalla Corte (Media), Rose Hatamoto (
Project Management), Gabriella Ravachi (Project Management), Jaqueline Melnick (Project Management), Hebert Coelho (Photography)
.
Company: TASTE.ag
[pt]
Duas torres, com inúmeros detalhes que as destacam na paisagem. O projeto do Amáz, imponente e sofisticado, buscou inspiração nas formas orgânicas do maior bioma do Brasil. O objetivo é trazer charme aos contornos da Amazônia, situando-se na parte mais nobre do Champagnat. Este empreendimento compromete-se a compensar 100% do carbono produzido em sua obra através de um projeto que promove a conservação do maior bioma brasileiro.