https://gilsonxavier.com Gilson M. Xavier Thu, 03 Sep 2020 12:19:38 +0000 https://gilsonxavier.com en http://gilsonxavier.com/Amaz Thu, 03 Sep 2020 12:19:38 +0000 Gilson M. Xavier 383040 PROJECTS Amáz [en]&nbsp; &nbsp; Two towers, countless details that make them stand out in the landscape. Majestic and sophisticated, the Amáz project sought inspiration from the organic forms of Brazil's largest biome. All to bring charm to the contours of the Amazon to the most prestigious part of Champagnat. A development that will offset 100% of the carbon produced in its construction through a project promoting the conservation of Brazil's largest biome. We have crafted an identity where organic elements inspire the creation of forms that evoke nature in its various shapes, unfolding into a key visual system for launch and campaign. Credit list: Verônica Peters (Brand Strategy), Gilmar Leal (Brand Strategy), Ale Tauchmann (Creative Direction), Guilherme Glir (Tone of voice), Fernanda Daldon&nbsp;(Tone of voice), Gilson Xavier (Designer), Gustavo Gnatta (Designer), Lucas Ravachi (Designer Assistant), Carol Pajuaba (Production), Rochelly Renosto (Production),&nbsp;Giovanna Dalla Corte (Media), Rose Hatamoto ( Project Management), Gabriella Ravachi (Project Management), Jaqueline Melnick&nbsp;(Project Management), Hebert Coelho (Photography) .&nbsp; Company: TASTE.ag [pt]&nbsp; Duas torres, com inúmeros detalhes que as destacam na paisagem. O projeto do Amáz, imponente e sofisticado, buscou inspiração nas formas orgânicas do maior bioma do Brasil. O objetivo é trazer charme aos contornos da Amazônia, situando-se na parte mais nobre do Champagnat. Este empreendimento compromete-se a compensar 100% do carbono produzido em sua obra através de um projeto que promove a conservação do maior bioma brasileiro. Desenvolvemos uma identidade onde a organicidade inspira a criação de formas que evocam a natureza em suas diversas manifestações, desdobrando-se em um sistema e key visual para o lançamento e a campanha.Ficha técnica: Verônica Peters (Estratégia de Marca), Gilmar Leal (Estratégia de Marca), Ale Tauchmann (Direção Criativa), Guilherme Glir (Tom de Voz), Fernanda Daldon (Tom de Voz), Gilson Xavier (Designer), Gustavo Gnatta (Designer), Lucas Ravachi (Assistente de Designer), Carol Pajuaba (Produção), Rochelly Renosto (Produção), Giovanna Dalla Corte (Mídia), Rose Hatamoto (Gerenciamento de Projetos), Gabriella Ravachi (Gerenciamento de Projetos), Jaqueline Melnick (Gerenciamento de Projetos), Hebert Coelho (Fotografia).Empresa: TASTE.ag <img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/b57ca0538023d8dac516b0cb602d3ca614cb912d67cd27014d3b3f01e9f85572/1.jpg" data-mid="1352147" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/9ac7c03230d0921743615b9babd9863e505ff98ea440f759adbdc1e953bb3002/2.jpg" data-mid="1352153" border="0" /><img width="3500" height="2333" width_o="3500" height_o="2333" src_o="https://cortex.persona.co/t/original/i/9cd62445bb3ca9fef372c83c1a714e8e6d42558ebbfa4c6ef0b594322c8b183e/Amaz-Persona_Mockup2024.jpg" data-mid="1353366" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/842f0a3608f5d42a0eafd9a24cc4fee9a87ab2d24af9f07a1f4b705300094cf6/4.jpg" data-mid="1352155" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/6287e728c6661b1f2ab7328d9280e2f96246b1f6f3326ba9a7f1c31a0446d96e/5.jpg" data-mid="1352149" border="0" /><img width="3500" height="2333" width_o="3500" height_o="2333" src_o="https://cortex.persona.co/t/original/i/750cbd1ed8a09ec6869deffdc3cb039853797da274d294250dc87d92a762905f/Amaz-Persona_Mockup2024_2.jpg" data-mid="1353367" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/1fe1c078a25d2d2ec2b3946b2227142096870e3de7ab18e05b2d699af21f7deb/8.jpg" data-mid="1352148" border="0" /><img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/902722f8eaf0f13d23ffd2ccc9d2857d9ee3a4bba9ab5ab010c3a1d8dc718c1f/9.png" data-mid="1352150" border="0" /> BACK NEXT PROJECTS Amáz [en]&nbsp; &nbsp; Two towers, countless details that make them stand out in the landscape. Majestic and sophisticated, the Amáz... http://gilsonxavier.com/Untitled-page-6 Thu, 03 Sep 2020 12:06:01 +0000 Gilson M. Xavier 383038 http://gilsonxavier.com/Enjoei Thu, 03 Sep 2020 12:06:01 +0000 Gilson M. Xavier 383039 PROJECTS Enjoei [en]&nbsp; &nbsp; Enjoei, born from the laid-back language of the internet, underwent a transformation to reclaim authenticity and contemporaneity. The logo was redesigned, exclusive assets were created, and options for expressions were expanded, all in line with the brand's purpose. Utilizing the Creative Programming Platform, they redefined the craft experience in the digital environment, generating unique forms and patterns. The distinctive typography gives voice to the brand, adapting language according to moments, revolutionizing the virtual interaction between brand and consumer. This flexible and bold approach aligns with the brand's purpose to redefine the new and challenge the fashion cycle. In this project, I collaborated on developing languages for cases and awards such as Cannes and BDA, creating layouts for storyboards and presentations. Credit list: Dandara Almeida (Creative Direction), Bibz Cruz (Business), Karla Ribeiro (Business), Luisa Scofano (Business), Mari Soccodato (Business), Ulli Ferrari (Business), Anna Carla Abreu (Strategy), Carolina Polli (Strategy), Letizia Trannin (Strategy), Paula Marchiori (Strategy), Sarah Stutzs (Strategy), Arthur Figueiredo (Design), Eduardo França (Design), Gustavo André (Design), Mauricio Filho (Design), Elen Campos (Verbal), Vallécia Carvalho (Verbal), Camilla Mattos (Case Design), Gilson Xavier (Case Design). Company: Tátil Design [pt]&nbsp; Enjoei, nascido na linguagem descontraída da internet, passou por uma transformação para resgatar autenticidade e contemporaneidade. O logotipo foi redesenhado, assets exclusivos foram criados, e as opções de expressões foram ampliadas, alinhadas com o propósito da marca. A utilização da Plataforma de Programação Criativa redefiniu a experiência do craft no ambiente digital, gerando formas e padrões exclusivos. A tipografia única dá voz à marca, adaptando a linguagem conforme os momentos, revolucionando a interação virtual entre marca e consumidor. Essa abordagem flexível e ousada está alinhada ao propósito da marca de redefinir o novo e transgredir o ciclo da moda. Neste projeto, contribuí para o desenvolvimento de linguagens para cases e premiações como Cannes e BDA, criando layouts para storyboard e apresentações.Ficha técnica: Dandara Almeida (Direção criativa), Bibz Cruz (Negócios), Karla Ribeiro (Negócios), Luisa Scofano (Negócios), Mari Soccodato&nbsp;(Negócios),&nbsp;Ulli Ferrari&nbsp; (Negócios),&nbsp;Anna Carla Abreu&nbsp;(Estratégia),&nbsp;Carolina Polli (Estratégia), Letizia Trannin (Estratégia), Paula Marchiori (Estratégia),&nbsp;Sarah Stutzs (Estratégia),&nbsp;Arthur Figueiredo (Design),&nbsp;Eduardo França (Design),&nbsp;Gustavo André (Design),&nbsp;Mauricio Filho (Design),&nbsp;Elen Campos (Verbal),&nbsp;Vallécia Carvalho (Verbal),&nbsp;Camilla Mattos (Case Design), Gilson Xavier (Case Design).Empresa: Tátil Design <img width="3912" height="2200" width_o="3912" height_o="2200" src_o="https://cortex.persona.co/t/original/i/6fe0ba356d9473b6e7186e07154170fd3d79fce34f06bf32712bc1a289cf4cfe/Frame-70.jpg" data-mid="1352120" border="0" /><img width="3912" height="2200" width_o="3912" height_o="2200" src_o="https://cortex.persona.co/t/original/i/52f7e8399579f51111d0027938702d20bb58a86e3008dfb15ab2e120141bbd9b/Frame-109.jpg" data-mid="1352122" border="0" /> <img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/bbae3b7f154a715d97154e3d1698683492d4bc46ab802a1f799a2a4685a34ba7/Frame-111.jpg" data-mid="1352124" border="0" /> <img width="3912" height="2204" width_o="3912" height_o="2204" src_o="https://cortex.persona.co/t/original/i/431e2cf1cf766c90c328d5af0662b2b6ee6f7c52241ba791aa72f14781fd6717/Group-3984.jpg" data-mid="1352121" border="0" /><img width="3912" height="2200" width_o="3912" height_o="2200" src_o="https://cortex.persona.co/t/original/i/3d736c90edd8114169f5d481df1a726e56a0d148432e7e427768828d61b4f76f/Frame-110.jpg" data-mid="1352123" border="0" /><img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/90707c499cbce60aaba5a898db757ff98594c2e9a6c0267e336cc7bf0beff968/Frame-112.jpg" data-mid="1352125" border="0" /> <img width="3906" height="2201" width_o="3906" height_o="2201" src_o="https://cortex.persona.co/t/original/i/da7f5961a83366020aa0b72d8b4ee81f1ba986aa19a40a8e8f1743fa4a5bd9c3/Group-3962.jpg" data-mid="1352126" border="0" /><img width="3914" height="2201" width_o="3914" height_o="2201" src_o="https://cortex.persona.co/t/original/i/a66efaca4baf5aa460bac296fd23a24d510bf455cbf6aa272d07e2d4dc8650f3/Mask-group.jpg" data-mid="1352130" border="0" /> <img width="3907" height="2200" width_o="3907" height_o="2200" src_o="https://cortex.persona.co/t/original/i/caacc240b7982e751112e1f69077f9ef1cc7f74b58d137731bc64ff00a52adbd/Frame-100.jpg" data-mid="1352131" border="0" /><img width="3931" height="2201" width_o="3931" height_o="2201" src_o="https://cortex.persona.co/t/original/i/4dbdd459519f90ccb9328fc84ff604b740c54932c522012e1e77f0c3c4303273/Frame-108.jpg" data-mid="1352133" border="0" /><img width="3924" height="2201" width_o="3924" height_o="2201" src_o="https://cortex.persona.co/t/original/i/ef88a71b2684243c71505ce6d162794c78b67bb5120731377a56b1006a3b9fbc/222.jpg" data-mid="1352135" border="0" /> <img width="3931" height="2201" width_o="3931" height_o="2201" src_o="https://cortex.persona.co/t/original/i/ceaa713d4aefa5444f8404dc9b74311fe5845d61b274116be966e2889b6645b2/Frame-21.jpg" data-mid="1352132" border="0" /><img width="3903" height="2200" width_o="3903" height_o="2200" src_o="https://cortex.persona.co/t/original/i/0b0b7a950f22fdee78e3b06aae96b13a65c9cbc50fcde8753cc63d597a83a30c/123.jpg" data-mid="1352134" border="0" /><img width="3906" height="2200" width_o="3906" height_o="2200" src_o="https://cortex.persona.co/t/original/i/ffe206e43238958d432aa6c11794927db69a2c3bb15dccf58d926bd9dcdd4185/391.jpg" data-mid="1352138" border="0" /> <img width="3907" height="2201" width_o="3907" height_o="2201" src_o="https://cortex.persona.co/t/original/i/df26d4e7c981fb152e5f66f101dfdafe1c27248971032c89c0425201bb839230/Group-3997.jpg" data-mid="1352139" border="0" /><img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/4a28808bbd66cd068ae2734d5016c0ae6a1d958c62ee1b0f55d3b9974cc7790b/Group-4004.jpg" data-mid="1352140" border="0" /><img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/660a3262cda0eb62e2e440a5443fbf7c4263bb31bf2cbfc79a697f327bd8bcff/111.jpg" data-mid="1352141" border="0" /><img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/ba920ab0cbbd986e8abb9c4c376e89da544619c0cb8176b50432bc4a8ae061ed/109.jpg" data-mid="1352142" border="0" /><img width="3907" height="2201" width_o="3907" height_o="2201" src_o="https://cortex.persona.co/t/original/i/83719bacd275d022c839966eff92a90f1a33efd370ff8c6b06bbbadc11713d16/Group-4005.jpg" data-mid="1352143" border="0" /><img width="3912" height="2200" width_o="3912" height_o="2200" src_o="https://cortex.persona.co/t/original/i/fcde9dae8f77a21b8605fbb5b12143189d48e00bd322eed74536a7aa36baafd2/36.jpg" data-mid="1352144" border="0" /><img width="3912" height="2200" width_o="3912" height_o="2200" src_o="https://cortex.persona.co/t/original/i/93647531848c9b45cf52c25c82c4192e2dc2820fb911a50dea4c9f1d69e93e89/Group-4007.jpg" data-mid="1352145" border="0" /><img width="3912" height="2201" width_o="3912" height_o="2201" src_o="https://cortex.persona.co/t/original/i/4f240f56add86a5bf30b3d5424ec5ca33db80a932061a6eaf0a2dbc8f8d46748/Frame-56.jpg" data-mid="1352146" border="0" /> PROJECTS NEXT PROJECTS Enjoei [en]&nbsp; &nbsp; Enjoei, born from the laid-back language of the internet, underwent a transformation to reclaim authenticity and... http://gilsonxavier.com/Malocagreen Thu, 03 Sep 2020 12:06:00 +0000 Gilson M. Xavier 383037  MalocaGreen [en]&nbsp; &nbsp; Lorem ipsum [pt] Lorem ipsum <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/2d4273a8e186ebdd1a0f1211c24b5a3797f1af4ec417aa9bb36f1bf4b52fc138/MalocaGreen_assets.png" data-mid="1165282" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/a042d8de7937521ef7132214d739d1e4cc15b00ab375e0291070eef10c9089a1/MalocaGreen_assets2.png" data-mid="1165283" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/bae68e051cd3351d41505df92b386861548da3a1a9a4fd59f6ba8177c42e1bbe/Ticket-2.jpg" data-mid="1165278" border="0" /><img width="1920" height="1440" width_o="1920" height_o="1440" src_o="https://cortex.persona.co/t/original/i/9841aae7628c7bdd11da5d44260bbe546b92601f2aa9b9e98f70d74e54293735/Soda-Can-Mockup.jpg" data-mid="1165280" border="0" /><img width="1920" height="1280" width_o="1920" height_o="1280" src_o="https://cortex.persona.co/t/original/i/785d5fa450d2c160649a19be5ca8e0d718e4c7a9af4c38149a34d4e0929bc408/Moleton_malocagreen.jpg" data-mid="1165279" border="0" /><img width="1920" height="1371" width_o="1920" height_o="1371" src_o="https://cortex.persona.co/t/original/i/9dd9170852582f897523d3e70cc1eaf9cb2d7ad096294651f88c084fc00ca18e/3.jpg" data-mid="1165281" border="0" />    MalocaGreen [en]&nbsp; &nbsp; Lorem ipsum [pt] Lorem ipsum   http://gilsonxavier.com/City Thu, 03 Sep 2020 12:05:59 +0000 Gilson M. Xavier 383036 PROJECTS City [en]&nbsp; &nbsp; With 10 years of history, City has completed its second incorporation cycle and is currently experiencing its best sales moment. Focused on the high-income audience, the company has products of different lengths in its portfolio and since 2019 has been the market leader with regard to apartments with more than 300m2. The City rebrand came out of the 10 years celebration of history, and also with a focus on preparing for growth. The brand reflects a core essence of extraordinary experience, through a contemporary, elaborate and timeless identity design. The goal was to sound and look like no one else in the market, both regionally and among benchmarks.Technical details: Ciro Rocha (Branding Manager), Gustavo Moura (Branding Manager), Lucas Alves de Brito (Brand Strategist), Gilson Matos (Brand Designer) and Janaína Neri (Brand Copywriter). Company: Enredo Branding [pt] &nbsp; &nbsp; Com 10 anos de história, a City está completou seu segundo ciclo de incorporação e vive hoje seu melhor momento de vendas. Focada no público de alta renda, a empresa têm em seu portfólio produtos de diferentes metragens e desde 2019 é líder no mercado no que diz respeito a apartamentos com mais de 300m2. O rebrand da City surgiu a partir da celebração aos 10 anos de história, e também com um foco em preparação para o crescimento futuro. A marca reflete uma essência central de experiência extraordinária, através de um design de identidade contemporâneo, sofisticado e atemporal. O objetivo foi soar e parecer como ninguém no mercado, tanto regional quanto entre os benchmarks. Ficha técnica: Ciro Rocha (Gestor de Branding), Gustavo Moura (Gestor de Branding), Lucas Alves de Brito (Brand Strategist), Gilson Matos (Brand Designer) e Janaína Neri (Brand Copywriter).Empresa: Enredo Branding <img width="5335" height="3000" width_o="5335" height_o="3000" src_o="https://cortex.persona.co/t/original/i/df3ced1031120eb89990628b2b1b39308f502cad39c86eb4a9e42740c2c5a3f9/3.png" data-mid="1160897" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/fb213ed3e8c264b5592264a9721e1c24dbf10cc92a07687283772990a09ea2da/Expressoes_CIty_5.png" data-mid="1165246" border="0" /> <img width="2813" height="2813" width_o="2813" height_o="2813" src_o="https://cortex.persona.co/t/original/i/1a949af0436d8ec27adfedca2a175b3b56a4779050c9f20d102961372f765967/City_Onboarding_1.jpg" data-mid="1353039" border="0" /> <img width="5335" height="3000" width_o="5335" height_o="3000" src_o="https://cortex.persona.co/t/original/i/6c982748097958b672e9116c3c2ff421cd5318eb7c31d597c3e23418f8b98278/2.png" data-mid="1160894" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/e94a3f49b1cc30b6959578f6475800d8a72082d107f6c7440218413f1359bab1/Tapume_City.jpg" data-mid="1160913" border="0" /> <img width="3000" height="3000" width_o="3000" height_o="3000" src_o="https://cortex.persona.co/t/original/i/cdfd72e6ce7a894ad67b9eb8bc90302df283868d59be46729e9a098e1b59e73e/City_NewMockup2024_2.jpg" data-mid="1353360" border="0" /> <img width="4501" height="4501" width_o="4501" height_o="4501" src_o="https://cortex.persona.co/t/original/i/68ff615b0094dd5dd033e6298c8ba67c8a5d3cd312a39cabb71a9b3c1a7edf31/Prancheta-5-copia.jpg" data-mid="1353036" border="0" /> <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/481ac2b1773a085bf8ff5655844fb7055cab5190d5be851c9dc7ac875cd3f1a3/City_NewMockup2024.jpg" data-mid="1353348" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/7a307281441cdc4262250473d4ffbf64e43b6344e75fd240ae636e9ee13724be/Expressoes_CIty_4.png" data-mid="1165244" border="0" /> <img width="1080" height="1080" width_o="1080" height_o="1080" src_o="https://cortex.persona.co/t/original/i/c8dc24e02ccf10c6b035a051093d325985ba5873a85f0d6075af6a94aff2848c/Expressoes_CIty_6.png" data-mid="1165254" border="0" /> <img width="2000" height="1125" width_o="2000" height_o="1125" src_o="https://cortex.persona.co/t/original/i/3b2b6594997fbb32a0e3b4b227ce84917a5cd13b63c501f9f62801075b1565dc/City_Website2.png" data-mid="1165253" border="0" /> BACK NEXT PROJECTS City [en]&nbsp; &nbsp; With 10 years of history, City has completed its second incorporation cycle and is currently experiencing its best... http://gilsonxavier.com/Intreg Thu, 03 Sep 2020 12:05:58 +0000 Gilson M. Xavier 383034 PROJECTS Intreg [en]&nbsp; &nbsp; Intreg is a logistics startup focused on dynamic delivery that, through technology and data intelligence, brings together the main agents involved in the service - who orders, who delivers and who receives an order. It arose from a very common pain present in the day-to-day of commerce, the difficulty in making the delivery logistics efficiently, taking care of the needs of both the couriers and the trader and final customer. Technical details: Ciro Rocha (Branding Manager), Gustavo Moura (Branding Manager), Bianca Dutra (Brand Strategist), Bela Maia (Designer/Illustrator), Gilson Matos (Brand Designer) and Janaína Neri (Brand Copywriter). Company: Enredo Branding [pt]&nbsp; &nbsp; Intreg é uma startup de logística focada em entregas dinâmicas que, através da tecnologia e inteligência de dados, reúne os principais agentes envolvidos no serviço - quem manda, quem entrega e quem recebe uma encomenda.&nbsp;Surgiu a partir de uma dor muito comum presente no dia a dia do comércio, a dificuldade em fazer a logística de entregas de modo eficiente, cuidando das necessidades tanto dos entregadores quanto do comerciante e cliente final.&nbsp; Ficha técnica: Ciro Rocha (Gestor de Branding), Gustavo Moura (Gestor de Branding), Bianca Dutra (Brand Strategist), Bela Maia (Designer/Ilustradora), Gilson Matos (Brand Designer) e Janaína Neri (Brand Copywriter).Empresa: Enredo Branding <img width="1080" height="608" width_o="1080" height_o="608" src_o="https://cortex.persona.co/t/original/i/da2c556866a9a5ddc3b70ee8cff69fb3b2a263f7728d2575025e7e7c2ee5d965/Intreg---Identidade-de-Marca.gif" data-mid="1122658" border="0" data-scale="100"/> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/35c9690d028b69d3c5a9a8223492a288bb32b3cb6966eeb96811117fced56045/Intreg---Identidade-de-Marca-Edit.004.png" data-mid="1122662" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/356831764e6ccbc18a7831c81b86ebe7fc228709e65201d936164edc34ee8f75/Intreg---Identidade-de-Marca-Edit.001.png" data-mid="1122661" border="0" /> <img width="1080" height="608" width_o="1080" height_o="608" src_o="https://cortex.persona.co/t/original/i/5f1dfb742f735b2e20a776b74fde47fe6812a6ff1aa62c1b09a1f889ffc166c3/Intreg---Identidade-de-Marca-Cores.gif" data-mid="1122659" border="0" data-scale="100"/> <img width="8000" height="4501" width_o="8000" height_o="4501" src_o="https://cortex.persona.co/t/original/i/dd20b454c2a69c87f5337bb016baf6aa55f4611521f2a2cd766c9bb80caa841d/Artboard-6.jpg" data-mid="1353326" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2be17f9b065125e6dd932dd4699319510d82212b8f2418153880848a039474ff/outdoor_intreg.jpg" data-mid="1102679" border="0" /> <img width="2606" height="2606" width_o="2606" height_o="2606" src_o="https://cortex.persona.co/t/original/i/de187ecf52226dcc4dfc35d320c79750cca99b9aa8381e5491216ae4fe1d1249/asset1.png" data-mid="1164863" border="0" /> <img width="2001" height="2001" width_o="2001" height_o="2001" src_o="https://cortex.persona.co/t/original/i/cb913cc73a7d402a519de5e64c6787daeba2258f30b31dfd7dcf48272d7a1b76/Assets2.png" data-mid="1164864" border="0" /> <img width="8001" height="4500" width_o="8001" height_o="4500" src_o="https://cortex.persona.co/t/original/i/61c347b64cea5d73e8a8300013d1fc860d658e5afc8825f13701a9b54632443e/Artboard-8.jpg" data-mid="1353328" border="0" /><img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/c5ba5db2b2b90a033ee06c237cb9091078307ab089eb4b22c4221a23e5c054c1/Artboard-7.jpg" data-mid="1353327" border="0" /><img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5b09e05908eb4cfbc39c1cbbafa0524d2cbb326da62da639acb5dead6e6c2eca/Assets3.png" data-mid="1164868" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4783be5192dc29c58aa0e90b71322aa29f78589cedb0caf9a701a70988b41bb2/Intreg_Layouts_2.png" data-mid="1102687" border="0" /><img width="2001" height="2001" width_o="2001" height_o="2001" src_o="https://cortex.persona.co/t/original/i/072dccd14d048db8a842a828ea15482031ddfc108551f682c0830ad72be5524c/Assets5.png" data-mid="1164870" border="0" /><img width="2200" height="2200" width_o="2200" height_o="2200" src_o="https://cortex.persona.co/t/original/i/cca851d2192803828a73a03ff0e2be494a32cf29d94c0f86c4400ec2b0b91874/Assets4.jpg" data-mid="1353335" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/85ae4046d07f00b8c9f2954f6f7819ad33e143ca3eeadde842b21c1af8a05a35/Kit_clube_vantagens_intreg.png" data-mid="1102683" border="0" />BACK NEXT PROJECTS Intreg [en]&nbsp; &nbsp; Intreg is a logistics startup focused on dynamic delivery that, through technology and data intelligence, brings... http://gilsonxavier.com/Gennesys Thu, 03 Sep 2020 12:05:58 +0000 Gilson M. Xavier 383035 PROJECTS Gennesys [en]&nbsp; &nbsp; Gennesys Consulting is a business consultancy and investment boutique based in Goiânia (Brazil), but with a global standard. It operates in several cities in Brazil and has international operations in countries such as the United States, Russia, Israel, among others. The identity emerged to celebrate the company's history, look at the beginning (genesis) and seek a transformation to represent the avant-garde character of strength and leadership. Technical details: Ciro Rocha (Branding Manager), Gustavo Moura (Branding Manager), Bia Ferronato (Brand Strategist), Gilson Matos (Brand Designer). Company: Enredo Branding [pt] &nbsp; &nbsp; Gennesys Consulting é uma consultoria de negócios e boutique de investimentos sediada em Goiânia, mas com um padrão global. Atua em diversas cidades do Brasil e tem operações internacionais em países como Estados Unidos, Rússia, Israel, entre outros. A identidade surgiu para celebrar a história da empresa, olhar para o príncipio (gênesis) e buscar uma transformação para representar o caráter vanguardista de força e liderança. Ficha técnica: Ciro Rocha (Gestor de Branding), Gustavo Moura (Gestor de Branding), Bia Ferronato (Brand Strategist), Gilson Matos (Brand Designer). Empresa: Enredo Branding <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/c5f61545e65ee52585a78f76a2f5cd43e68db635b239b8cb8a0a44584845cea6/Artboard-1-copy2x.png" data-mid="1216790" border="0" /> <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/778eec8863072aa6d36dd895c40dc6288bac8aff3e1bf149787322cd385bed89/Gennesys_NewMockups2024.jpg" data-mid="1353363" border="0" /> <img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/0389f190bac3ad767f8e505c4addc633186ed2b0013365109f03017ce0bb73dd/Prancheta-24.jpg" data-mid="1353364" border="0" /> <img width="2698" height="1521" width_o="2698" height_o="1521" src_o="https://cortex.persona.co/t/original/i/d39544af096436189cfce2b0987a31722fc8da8137f301364b1e6d723d5b0646/Gennesys_NewMockups2024_2.jpg" data-mid="1353365" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/9b0e3b478bd7c42e565e801051386bb3a69c30219b3452a3525120dd23e2ef28/Gennesys_Evento_jpg.jpg" data-mid="1217080" border="0" /> BACK NEXT PROJECTS Gennesys [en]&nbsp; &nbsp; Gennesys Consulting is a business consultancy and investment boutique based in Goiânia (Brazil), but with a... http://gilsonxavier.com/Corali Thu, 03 Sep 2020 12:05:57 +0000 Gilson M. Xavier 383033 PROJECTS Coralí [en]&nbsp; &nbsp; Coralí is a bakery in Goiás that emerged from a need for good options in the T9 region (Jardim América, neighborhood of Goiânia), due to the large flow of people who passed through there every day. Highlighting how a bakery with good quality products, a cozy space and a warm and friendly service inspired the conceptual questioning: what if the brand of a bakery was like a poet? From Cora Coralina, the brand concept and narrative was born that personified and designated graphic expressions for the brand identity system. Technical details : Ciro Rocha (Branding Manager), Gustavo Moura (Branding Manager), Lucas Alves de Brito (Brand Strategist), Gilson Matos (Brand Designer), Alex Carvalho (Designer and Illustrator) and Arthur Steckelberg (Brand Copywriter). Company: Enredo Branding [pt]&nbsp; Coralí é uma padaria goiana que surgiu a partir de uma necessidade de boas opções na região da T9 (Jardim América, bairro de Goiânia), devido ao grande fluxo de pessoas que transitavam ali todos os dias. Destacar como uma padaria com produtos de boa qualidade, espaço aconchegante e com um atendimento caloroso próximo e bem-humorado, inspirou o questionamento conceitual: e se a marca de uma panificadora fosse como uma poetisa?A partir da inspiração na vida e obra de Cora Coralina, nasceu o conceito e narrativa de marca que personificou e designou expressões gráficas para o sistema de identidade da marca. Ficha técnica: Ciro Rocha (Gestor de Branding), Gustavo Moura (Gestor de Branding), Lucas Alves de Brito (Brand Strategist), Gilson Matos (Brand Designer), Alex Carvalho (Designer e Ilustrador) e Arthur Steckelberg (Brand Copywriter).Empresa: Enredo Branding <img width="3360" height="1890" width_o="3360" height_o="1890" src_o="https://cortex.persona.co/t/original/i/9061d749eef952d6351283bfc0ecaef419c692c88d0930d2bdbefb0dca71ce8b/Expresses_Coral_1.gif" data-mid="1216550" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/b63e023df9d957dd8a3228347d000aea2cca205411e5d9026392a3f33f941ace/Presentation_asset22x.png" data-mid="1216486" border="0" /> <img width="6000" height="3375" width_o="6000" height_o="3375" src_o="https://cortex.persona.co/t/original/i/349ff6f4f66a12a2c1ed7154da971dac70f7710ab0798b1178203e9d8e4d4e71/Posters_CoraliV2.jpg" data-mid="1216471" border="0" /> <img width="3360" height="1890" width_o="3360" height_o="1890" src_o="https://cortex.persona.co/t/original/i/161943bd119e7a9cabc489b7013a5df37e3cc4f30fbf71f924855d972fd8bedc/Expresses_Coral_4.gif" data-mid="1216493" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/fb077ee02d1486228281c807c8a2edbc7b3a933619a697805dbc398bcc624baf/Presentation_asset42x.png" data-mid="1216729" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/e2dec9669fbb1f2a97f285e66a4d75166b88c75968cdaaca96b905b218487ae0/Presentation_asset32x.png" data-mid="1216481" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/4a1a3a302704e21c48544b8493591356ba93734d89250486fe6d98bde5032cf1/Cavalete_Corali.png" data-mid="1353042" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a1fad589793d0f44ea77b6c6cf1229701dc0b6ac65bd09bdd59ccbc8cef9e757/Emabalagens_Coral.jpg" data-mid="1216725" border="0" /> BACK NEXT PROJECTS Coralí [en]&nbsp; &nbsp; Coralí is a bakery in Goiás that emerged from a need for good options in the T9 region (Jardim América,... http://gilsonxavier.com/Som-Arrastado Thu, 03 Sep 2020 12:05:56 +0000 Gilson M. Xavier 383032 PROJECTS Som Arrastado [en]&nbsp; “Som arrastado” is an investigation project, through an ethnomusicological research experience, of the different levels of meanings for musical sounds in a cultural context. The aim of the project was to create visual signs inspired by the pagode baiano perceived in the event “Arrastão de Paripe”, in order to reframe them in the field of design, raising questions about culture, society, design processes and their possibilities. From the study within the universe of graphic design, music and ethnomusicology, the methodological process took place through the incorporation of participant observation practices with the process of creating graphic design. In the end, it was possible to build visual products using the poster support, taking the nature of the project to an experimental approach, exploring its reflective and dialectical character. Photos by Matheus Santos @ _4vero [pt]&nbsp; &nbsp; “Som arrastado” é um projeto experimental de investigação, por meio de uma experiência de pesquisa etnomusicológica, dos diferentes níveis de significados para os sons musicais em um contexto cultural. O objetivo do projeto consistiu na criação de signos visuais inspirados no pagode baiano percebido no evento “Arrastão de Paripe” com Soneca Paredão, a fim de ressignificá-los no campo do design, levantando questões sobre cultura, sociedade, processos de design e suas possibilidades. A partir do estudo dentro do universo do design gráfico, da música e da etnomusicologia, o procedimento metodológico se deu por meio da incorporação das práticas da observação-participante com o processo de criação do design gráfico. Ao final, pôde-se construir produtos visuais utilizando o suporte cartaz, levando a natureza do projeto a uma abordagem experimental, explorando seu caráter reflexivo e dialético. Fotografia de Matheus Santos @_4vero <img width="4893" height="3262" width_o="4893" height_o="3262" src_o="https://cortex.persona.co/t/original/i/90e1dec35aa057f063d14d4222606775afb9af1725fe65de73fb0c537862466b/IMG_8421.jpg" data-mid="1102627" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e9d64e2db22c150e6176a7bb020e514b134645358ff3eefaff4d7523e2171b7d/kit-dos-impressos-1920x1080.png" data-mid="1103653" border="0" /><img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/c16b3e86b4bf75c35dfe833bbae582a67d4b395f6ebe93f7d3c5e70bc6a20d8b/Som-arrastado-impresso.png" data-mid="1165258" border="0" /><img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/810238f368c331584384770e9edc47eedc18f422d3c0c6732d87cee193b7836f/Poster-no-chao-2.png" data-mid="1165259" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ff2f2bce4a43b37a952d93b71a633c30583211a215c9571b67c7c16e894d4721/projeto-grafico-5-1920x1080.png" data-mid="1103658" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/c3d253c9c5848b9d4cc9a0aecfca235503f07869c454e78b32f9945b1a4b82d7/projeto-grafico-6-1920x1080.png" data-mid="1103675" border="0" /><img width="5184" height="3456" width_o="5184" height_o="3456" src_o="https://cortex.persona.co/t/original/i/c82848a47b6ede2dde1b2c847fba01f08848ae52322b83e272c905efb2184497/IMG_8406.jpg" data-mid="1103662" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/2d990c63bc555d527765ce16d4f692ab1eaa15150cf79b6b983ba7b0ea15d550/projeto-grafico-4-1920x1080.png" data-mid="1103657" border="0" /><img width="5184" height="3456" width_o="5184" height_o="3456" 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src_o="https://cortex.persona.co/t/original/i/939f6ea4fa37ed04d768e99f1357cf486f923cf8b1a4d4c34978aef306a0b6d3/IMG_8417.jpg" data-mid="1103661" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1b033fa017048a280f40b6178a47536968518da11ca3bef44cc0843d402c8eb5/grid-de-fotos3.png" data-mid="1103671" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/bbe66d1542cefe9d19537e1b99d1c7df6c7e92d963d60f044901b615bf5d2ba3/grid-de-fotos4.png" data-mid="1103672" border="0" /><img width="5334" height="3001" width_o="5334" height_o="3001" src_o="https://cortex.persona.co/t/original/i/3ae78a2d80284f1720231d1b47e2860d5efaaf11bc767cc810f910394dcb42c4/Prancheta-10.png" data-mid="1103647" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d4048d894074a72e97b74375273a196de0026d4f18811eff1dcc786a2fd32b97/grid-de-fotos5.png" data-mid="1103673" border="0" /><img width="5334" height="3001" width_o="5334" height_o="3001" src_o="https://cortex.persona.co/t/original/i/922b0ffb34f58d1216ccee6002a36f6e67299f63b1e8cff05f0fae4e277c0920/Prancheta-15.png" data-mid="1103645" border="0" /> BACK INFO PROJECTS Som Arrastado [en]&nbsp; “Som arrastado” is an investigation project, through an ethnomusicological research experience, of the different... http://gilsonxavier.com/Projects Thu, 03 Sep 2020 03:32:59 +0000 Gilson M. Xavier 383001 HOME PROJECTS INFO <img width="3907" height="2201" width_o="3907" height_o="2201" src_o="https://cortex.persona.co/t/original/i/4393d88d8fb07ff30cfa6a5fc2ef5e1e0d189854ef4db7bf319ba4c2c6f1ff66/Group-3997.jpg" data-mid="1352460" border="0" /> <img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/c104f36743153a22685821cdfdbff684d1261276de79d2892161f8069ec7d554/Artboard-9.jpg" data-mid="1352462" border="0" /> 1. Enjoei Case Design2023 2. Amáz Branding/Identity2023 <img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/22c140f673c3a7f6fb02a3c5d81e2a0cd0d67b0484397d9e78205c86f1f8bdfc/Artboard-24.jpg" data-mid="1352463" border="0" /> <img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/71123be5684c2aa420a2b9c2f6c1b11aff623616d86e0d0c7d93563d57a460cb/Artboard-3.jpg" data-mid="1352468" border="0" /> 3. Coralí Branding/Identity2022 4. Gennesys Branding/Identity2022 <img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/d7cfd0d52579c4b282c385790555c57ec4e09cd8ca1bab38ae7ccbc17082c683/Artboard-35.jpg" data-mid="1352469" border="0" /> <img width="8001" height="4501" width_o="8001" height_o="4501" src_o="https://cortex.persona.co/t/original/i/7e3438845526709d5b86c8825eb8d3256a6f19153ee880d25459845f03d8cf50/Artboard-10.jpg" data-mid="1352471" border="0" /> 5. Intreg Branding/Identity2021 6. City Branding/Identity2021 <img width="2668" height="1500" width_o="2668" height_o="1500" src_o="https://cortex.persona.co/t/original/i/3af686736f73394956702d9d72cf46e8b0a220d7f992d5e7f86b29c243821779/som-arrastado-thumbs-copy.jpg" data-mid="1352473" border="0" /> 7. Som Arrastado Ethnomusicological Research Experience + Graphic Design 2020 HOME PROJECTS INFO 1. Enjoei Case Design2023 2. Amáz Branding/Identity2023 3. Coralí Branding/Identity2022 4. Gennesys...