SkinUltra by Manscaped
[en]
SkinUltra was conceived as a premium skincare expression for Manscaped, translating the category into a more refined, distinctive, and elevated visual language. The proposal explored a balance between subtlety and impact through a sophisticated identity system that combined serif and sans-serif typography, restrained color contrasts, and circular graphic assets as a symbol of continuity, interconnected products, and future innovation. This language extended into packaging, creating a system that felt contemporary, credible, and premium while reinforcing the brand’s ambition to expand its skincare universe.
In this project, I collaborated directly with Manscaped on the identity proposal and packaging design for the SkinUltra line, helping shape the visual system, graphic assets, typography, and packaging applications across the range. The project was approved, although this identity and packaging system were ultimately not launched.
Credit list: Marcelo Kertész (CMO), Manscaped
Company: Manscaped
[pt]
SkinUltra foi concebida como uma expressão premium de skincare para a Manscaped, traduzindo a categoria em uma linguagem visual mais refinada, distintiva e elevada. A proposta explorava um equilíbrio entre sutileza e impacto por meio de um sistema de identidade sofisticado, que combinava tipografia serif e sans serif, contrastes cromáticos contidos e assets circulares como símbolo de continuidade, interconexão entre produtos e abertura para inovação futura. Essa linguagem se desdobrava nas embalagens, construindo um sistema contemporâneo, confiável e premium, capaz de sustentar a ambição da marca de expandir seu universo de skincare.